A national campaign built from the power of a single letter
with nothing but a story, a stamp, and a spark of generosity? We created a digital-first campaign to mark the centenary of Scott’s Antarctic expedition – turning a forgotten letter into a national moment of connection, curiosity, and giving.
It reached over 8 million viewers, was championed on The One Show, featured across national press, and became part of the school curriculum. Proof that the simplest stories, told well, can move a nation.
The campaign won multiple awards - including the Fresh Grand Prix for Best Agency Outside London – and showed what’s possible when creativity, cause, and culture come together.
Being truly helpful isn’t a soft skill – it’s the sharpest edge you’ve got.
100 letters posted from the South Pole to people all over over the world
A social campaign that attracted much media attention including features on the BBC's 'The One Show
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