onemillion

Our goal is to improve the lives of 1 million people by 2030.

Every interaction, every tool used, every product chosen - it al fuels our goal of improving one million lives. Together with our clients and community, we'll create tangible change and measurable impact. This follows a three-layer impact framework.

1

Direct Impact

Measured by people we directly support or serve through Foreverhome.uk and associated platforms.

Includes:

  • People using the Foreverhome.uk website for inspiration, tools, purchases and trusted brand solutions
  • Visitors completing a Foreverhome.uk Self-Assessment to clarify their needs
  • Visitors to the Studio House show home, engaging with products, ideas, and demonstrations
  • In-person interactions at the Foreverhome.uk retail outlet
  • People engaging with personalised insights from the Foreverhome.uk Listening Lab
  • Campaign participants in “Making Wellbeing Contagious” who take individual or street-level action
  • Participants in real-life pilots, surveys, or early-access trials

5 Year Target:
150,000 p/a people supported directly with information, confidence, and solutions

2

Indirect Impact

Measured by the broader audience reached via partners, media, referrals, and social ripple effects.

Includes:

  • Customers of brand partners who benefit from improved offers, messaging, or solutions
  • Architects, builders, and designers influenced by the Studio House or Listening Lab data
  • Individuals who benefit from peer-to-peer sharing or word of mouth from direct users
  • Students, apprentices, and early-career professionals inspired by our educational outreach
  • Social media and storytelling reach — including views, shares, and behavioural influence
  • Policymakers, housing associations, and NHS pathways informed by our work

5 Year Target:
50,000 p/a people positively influenced via our partner ecosystem and storytelling

3

Financial Contribution Impact

Measured by how money, product, or service investment from partners translates into public benefit.

Includes:

  • Brand partner spend that enables content, tools, and community spaces to remain accessible
  • Sponsored research, testing, or tools that accelerate innovation in home and health solutions
  • Product or service donations supporting pilots, case studies, or vulnerable users
  • Funding for training, events, or outreach via onemillion
  • Support for scaling campaigns like “Making Wellbeing Contagious” and expanding the Listening Lab
  • Use of profits to fund system upgrades or community initiatives aligned with our mission

5 Year Target:
£1M+ in partner-driven investment tied to measurable wellbeing outcomes